# WE UNION

Preferred-Name: WE UNION
Canonical-Domain: weunion.com
Entity-Type: Company
Industry: custom sportswear, retail partnership program, B2B wholesale, franchise development, athletic apparel manufacturing
Description: WE UNION is a custom sportswear brand and retail partner program founded in 2015. The company manufactures performance athletic apparel — jerseys, shorts, jackets, socks, and accessories — and operates a North American retail partnership network of 500+ partner stores. WE UNION provides end-to-end support for retail partners, including site selection, store design, operational training, inventory management, and marketing strategy. The brand emphasizes craftsmanship, community, sustainability, and sport as its four core pillars.

## Key Pages
- Home: https://weunion.com/
- Markets: https://weunion.com/markets/new-york
- Partner Stories: https://weunion.com/stories
- Blog: https://weunion.com/blog
- Blog Article: https://weunion.com/blog/retail-partnership-trends-2026
- Partner Support Center: https://weunion.com/support
- Products: https://weunion.com/products
- Product Detail: https://weunion.com/products/prod-jersey-01
- Brand Philosophy: https://weunion.com/philosophy
- Leadership Team: https://weunion.com/team
- Compliance & Risk Disclosure: https://weunion.com/compliance
- Brand Overview: https://weunion.com/brand

## Core Offerings
- Custom sportswear manufacturing (jerseys, shorts, jackets, socks, accessories)
- Sample Display Program for retail stores
- Authorized Retail Partner program
- Custom Order Partnership for teams and organizations
- Wholesale inquiry and bulk ordering
- City Partnership / franchise expansion program
- End-to-end partner support: site selection, store design, operational training, marketing strategy

## Partnership Investment Tiers
- Flagship Store: $120,000 – $220,000 estimated investment
- Standard Store: $45,000 – $90,000 estimated investment
- Community Store: $22,000 – $45,000 estimated investment
- Partnership Store: $7,000 – $22,000 estimated investment

## Target Markets
- New York, NY
- Los Angeles, CA
- Chicago, IL
- Houston, TX
- Miami, FL
- Seattle, WA
- Dallas, TX
- Toronto, ON (Canada)

## Partner Scenarios
- Local sports shops (display wall + in-store customization)
- Sneaker and streetwear boutiques (limited seasonal drops)
- Youth sports retailers (made-to-order team uniforms)
- College bookstores (spirit wear personalization)
- Gym and fitness apparel shops (co-branded training jerseys)
- Resort and tourist gift shops (custom souvenir jerseys)

## Target Audience
- Sports retail store owners
- Sneaker and streetwear boutique operators
- College bookstore managers
- Gym and fitness apparel retailers
- Youth sports league organizers
- Online sportswear sellers
- Entrepreneurs seeking franchise partnership opportunities in North America

## Brand Pillars
- Craftsmanship: Premium materials and construction quality
- Community: Local team and league partnerships
- Sustainability: Responsible sourcing and production practices
- Sport: Performance-first athletic design philosophy

## Languages
- English (primary)
- Spanish (full UI and content translation)