The People Behind WE UNION

With 20+ years in premium sportswear and retail partnership development, James founded WE UNION in 2015 with a vision to bring world-class athletic apparel to every community. Previously VP of Retail Expansion at a Fortune 500 sports brand.

Sarah brings 15 years of retail operations expertise, having scaled multiple partner networks across North America. She oversees partner onboarding, supply chain optimization, and operational excellence programs.

Marcus leads brand strategy and omnichannel marketing for WE UNION. A former professional athlete turned brand strategist, he understands the authentic connection between sport, community, and consumer identity.

Linda manages the full partner lifecycle — from initial inquiry through grand opening and beyond. Her team has successfully onboarded 200+ brand partners across 30+ markets with an industry-leading 98% renewal rate.

David leads WE UNION's product design and innovation team. With a background in performance textiles and industrial design, he ensures every product delivers on both aesthetic appeal and athletic functionality.

Rachel heads the partner support division, ensuring every WE UNION partner has the resources, training, and guidance they need to thrive. Her team provides ongoing operational consulting and performance coaching.